Capability Development
Today consumers are more informed, skeptical of brand value. and less inclined to impulse buy. As a result, a company’s survival is predicated on not just giving customers what they want, but giving them something better
Without the proper tools, methodologies, and analytics to create and capture uncontested market space successfully, managers cannot be expected to act on the call to break out of existing competition. Our educational workshops address this impasse by introducing the strategic logic of Blue Ocean Strategy and the tools and processes of Blue Ocean Shift.
Through lectures, interactive discussions, and “learning by doing,” participants will gain a hands-on understanding of these proven and practical frameworks and methodologies. You will learn how to “put into action” our practical, hands-on tools and methodologies by applying them to your organization's current products / services / business models. In some cases, local fieldwork will also be conducting to maximize your "learning by doing" experience.
“At the end of the day, with each new offering, people’s lives should become demonstrably better. ”
The Results
By the end of the workshop your team will have a shared understanding of your company’s implicit strategic challenges, and most importantly, a common foundation for addressing them. Moreover, your team will "test drive" the family of blue ocean strategy/shift tools and methodologies – including the Strategy Canvas, Buyer Experience Cycle, Six Paths Framework – providing insights into how to unlock the possibility of creating new markets.
Learn more about our workshops
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