Growth Strategy Consulting

Strategy Growth Consulting — The job of every growth oriented business, whether they are B2B or B2C, is to surprise, excite and delight their customers

To meet the breakneck performance demands of the global economy, leaders are charged to be masters of scaled execution, and simultaneously produce nimble, on-the-fly creative solutions for their customers.

Simply, the ability to spot, decode and connect unarticulated market insights is the overwhelming driver of competitive advantage. Our approach, based on Blue Ocean Strategy / Shift methodology, provides a proven and practical response to this challenge.

Blue Ocean Strategy, the revolutionary strategy concept developed by W. Chan Kim and Renée Mauborgne seeks to make the competition irrelevant through the simultaneous pursuit of higher value and low-cost to create and capture new market space. Moreover, through Blue Ocean Shift, the process is driven by a set of analytical tools and frameworks to make the pursuit of blue oceans as methodical, codified, and executable as competing in the traditional competitive landscape.

“Our strategy and innovation practice focuses on reconstructing and aligning the following three propositions:”

Value Proposition

The utility buyers receive from your product or service minus the price they pay for it

Profit proposition — Profit Proposition

The price of your offering minus the cost of producing and distributing it

People Proposition

The readiness of your employees to execute the new strategy with all of their energy, to the best of their abilities, and voluntarily

Advantages of The Approach

Higher Value / Lower Cost

Competitive strategy dictates that companies can either create greater value to customers at a higher cost, or create more value at a lower cost. Blue Ocean Strategy, in contrast, creates differentiation and low cost simultaneously.

Focuses on the Big Picture 

This approach consistently produces strategies that unlock the creativity of a wide range of people within an organization and are easy to understand and communicate for effective execution.

Opportunity Maximizing and Risk Minimizing

 There is no such thing as a risk-less strategy. Yet, this Blue Ocean Strategy focuses on systematically maximizing the opportunities while simultaneously minimizing the risks of formulating and executing breakthrough strategies.

Strategic Alignment 

Ensures you get your strategic sequence right by aligning utility, price, cost, and adoption hurdles prior to execution to ensure breakthrough success.

Create Multiple Strategic Options

 Breakaway from the competition with a series of highly divergent and focused “To Be” strategies for new market space creation.

Builds Execution into Strategy Development 

Moving from strategy formulation to strategy execution is not a sequential process, but rather, it is a simultaneous pursuit of strategy formulation and strategy execution.