Blue Ocean Strategy (BOS) in a Business-to-Business (B2B) context

Defining the Application of Blue Ocean Strategy (BOS) in a Business-to-Business (B2B) context

A little bit more than a year ago Jens and I decided to put our heads together to fill a gap in the BOS literature, education and practice: where is the B2B in Blue Ocean Strategy?

We’ve decided to exchange notes, thoughts, ideas and experiences to start filling the gap.

In case you are interested, curious, asking yourself the same question, please hop over to www.B2BOS.io. Over the next 3 weeks we will publish the first 5 chapters and starting in September the remainders of our work for you to review, comment, challenge (that’s essentially for our benefit), but also to be inspired, motivated, and guided by our experience and exchanges (that’s for your benefit).

b2bos.io … enjoy.