How do we navigate in a world without landmarks? We create them. With the rise of mass production businesses turned to psychologists and statisticians to quantify consumer behavior through surveys. Innovators, like sailors, bristled against the certitude of statistics. “If I had asked people what they wanted,” Henry Ford noted, “they would have said faster horses.”
How do we navigate in a world without landmarks? We create them. With the rise of mass production businesses turned to psychologists and statisticians to quantify consumer behavior through surveys. Innovators, like sailors, bristled against the certitude of statistics. “If I had asked people what they wanted,” Henry Ford noted, “they would have said faster horses.”
Over the last year, we've found that our loss of geography has brought a correction to our relationship with the internet. The way we collaborate, learn, discover and create has changed, and as a result, we developed Corners, an approach and platform for online flâneurism. In this series I'll explore the notion of looking around your Corner - physically and digitally - to uncover strategic insights hidden in plain sight.
