Challenges organisations face today outstrip the tools of the past. Consider managing innovation and growth strategy in an uncertain world. War, inflation, pandemics, inequality, climate change, a commodity crisis, and political polarisation.
Get Lost! Buyer Research in a Digital World
How do we navigate in a world without landmarks? We create them. With the rise of mass production businesses turned to psychologists and statisticians to quantify consumer behavior through surveys. Innovators, like sailors, bristled against the certitude of statistics. “If I had asked people what they wanted,” Henry Ford noted, “they would have said faster horses.”
Weights & Measures
You must obey the forces you want to command. Consider if you were tasked to make Theodore Levitt's proverbial 1/4 inch hole. But what if you had to create the tools to do so? First, you would have to obey the laws of physics and metallurgy to heat the wrought iron to the right temperature. Obey the laws of Newtonian mechanics…
Plausible/Impossible: Origins
Buyers impatiently wait to be wowed as firms struggle to find new growth opportunities. Today “innovation” is a byword for distraction instead of a force for human advancement. And all signs point to a deepening innovation recession. Look at indicators from a 50% decline in entrepreneurship in the last 20 years; to a pop-culture tech backlash; to the fact that just 3% percent of newly financed product…