Blue Ocean Strategy

Weights & Measures

Weights & Measures

You must obey the forces you want to command. Consider if you were tasked to make Theodore Levitt's proverbial 1/4 inch hole. But what if you had to create the tools to do so? First, you would have to obey the laws of physics and metallurgy to heat the wrought iron to the right temperature. Obey the laws of Newtonian mechanics…

Plausible/Impossible: Origins

Plausible/Impossible: Origins

Buyers impatiently wait to be wowed as firms struggle to find new growth opportunities. Today “innovation” is a byword for distraction instead of a force for human advancement. And all signs point to a deepening innovation recession. Look at indicators from a 50% decline in entrepreneurship in the last 20 years; to a pop-culture tech backlash; to the fact that just 3% percent of newly financed product…