Challenges organisations face today outstrip the tools of the past. Consider managing innovation and growth strategy in an uncertain world. War, inflation, pandemics, inequality, climate change, a commodity crisis, and political polarisation.
What's Around Your Corner
How do we navigate in a world without landmarks? We create them. With the rise of mass production businesses turned to psychologists and statisticians to quantify consumer behavior through surveys. Innovators, like sailors, bristled against the certitude of statistics. “If I had asked people what they wanted,” Henry Ford noted, “they would have said faster horses.”
